AZ Alkmaar partnership
Official announcement of our partnership with Eredivisie club AZ to help them win on character.
View the announcementMedia & highlights.
Our partnerships, interviews and features in elite sports and business.
Film
AZ and PeakPersonality, winning on character.
How AZ uses character in talent development, from the training pitch to match day, in 48 seconds.
‘Under pressure, an athlete reverts to their core character’
Read the full interview with founder Carla Smits-Nusteling in Het Financieele Dagblad.
Read the interview
Performance at the Paris Olympics
We shared our data-driven approach to character on the world’s biggest stage, helping elite athletes and their teams turn pressure into their greatest asset.
Want to see it on your team? Plan a conversation