PeakPersonality · character analytics for elite sports and business

Physical, tactical, technical. And now character.

We measure character and show how it plays out under pressure and in the team.

Trusted by

  • AZ
  • Databricks
  • De Brauw Blackstone Westbroek
  • KNLTB
  • Siemens
  • Warner Music Group
  • Topsport Metropool
  • ADO Den Haag
  • Allegro
  • KNZB
  • Excelsior Rotterdam
  • ReOrbit
  • Optiver

Why does one person thrive under pressure, and another doesn’t?

  1. The question

    Ten years ago, we started with that one big question. What is that missing puzzle piece to achieve high performance, and can it be developed?

  2. The answer

    We found the answer. Character.

  3. What we believe

    At PeakPersonality, we believe people make the difference, not when things are easy, but in high-pressure moments. We help individuals and teams perform at their best when it counts, because when people operate from their strengths, performance, well-being, and collaboration all improve.

  4. Where we work

    Our expertise spans elite sports and boardrooms. Real growth starts with insights that accelerate development, using tools like Reset Strengths and Performance Strengths to maintain balance and effectively manage pressure.

Do any of these sound familiar?

Questions clients ask us, and what we offer for each.

  1. Know your team

    With a new group, how do I get to know them quickly and tailor my approach?

    What you getHow each player tends to react under pressure and how the group works together, with a user manual for your staff.

  2. Chemistry

    I don’t understand why there’s no chemistry between some players on the pitch.

    What you getWhere players and staff clash or click, and scenarios to test which combinations work.

  3. After a setback

    When we fall behind, the team loses hope.

    What you getWhat each player falls back on under pressure, and the words your staff can use after a setback.

  4. Coach and player

    If you cannot relate to the players, it doesn’t matter how brilliant you are in tactics.

    What you getFor each player, what motivates them, how they take feedback best and what not to say under pressure.

  5. Strategy

    How do I get more out of this group? We have more quality than our results show.

    What you getCharacter data in your game strategies and set pieces, and a confidential sparring partner for you.

An example from practice

A football team, before a penalty shoot-out.

Based on a real case, anonymised.
  1. The situation

    The manager kept the group loose with jokes before the penalties. For most players, that worked.

  2. What the profiles showed

    Humor is in the manager’s own top 7. For one of the penalty takers it sat near the bottom, so the jokes added pressure instead of taking it away.

  3. What the staff did

    They split the coaching. A calmer coach stood with him, and the manager kept the rest of the group loose.

  4. What it changed

    In the shoot-out, every penalty taker had the coach who calms him down best next to him.

What you get to see.

It starts with one scientifically validated 15-minute questionnaire. You then see three things, for every person and every team.

  1. Your unique profile

    Your strengths in your own order. There are more possible orders than people on earth. There is no winning profile.

  2. Under pressure

    What carries you when it counts, what acts as your brake, and what brings you back.

  3. In the team

    Follow one strength through the team and see where people click, where it rubs and what nobody carries.

See what the dashboard showsAn invented example

With us in the room, or on your own.

You run it

Dashboard

The dashboard for you and your staff. We train you to run it yourselves.

See the dashboard
We work with you

In-Person

Workshops, confidential one-to-ones and a sparring partner for you, at the key moments of the season.

Both

Hybrid

The dashboard all season, with us on site at high-stakes moments.

The people behind the method.

About the founders
Carla Smits-Nusteling
Carla Smits-NustelingFirst female CFO of an AEX company. Board member, past and present, at ASML, Nokia, Tele2 and CVC.
Inge van Zuiden
Inge van ZuidenLed high-stakes teams at Rabobank, from Private Banking to IT architecture. Trained in systemic dynamics.
Tex Ruskamp
Tex RuskampAerospace engineer. Builds the engine that maps the human factor objectively.

Want to see it on your team? Plan a conversation